Fair@44 Expands Distribution Center- Locally Designed Facemasks, Fresh Fruit, Pantry Items and More! With such a great turn out at the Fair@44’s weekly Fresh Fruit Swap, and a very generous grant from County Supervisor Nathan Fletcher’s office to purchase essential goods, more partners are aligning to...
Shopping Local Remains the Best Option While it remains unclear how long this unprecedented situation will continue, we want to assure you that we are doing everything in our power to serve as a useful resource to you. As news of the COVID-19 outbreak reshapes our...
The Boulevard BIA teams up with ULI San Diego-Tijuana for 3rd consecutive Economic Development Tour The El Cajon Boulevard Business Improvement Association (Boulevard BIA), in partnership with the Urban Land Institute (ULI) San Diego-Tijuana, will present the “Blvd. 20/20 Opportunity Tour 3.0” on Friday, March...
Third Annual Boulevard Mardi Gras Crawl Join us for the third annual Boulevard Mardi Gras Crawl in North Park on Sunday, Feb. 23. The travelling party, led by a festive New Orleans-style brass band, will include stops at a diverse mix of local businesses,...
Gypsy Magic For several years, Janessa gained tremendous experience working in the cannabis industry by managing a medical marijuana dispensary in San Diego. This is where she was introduced to CBD (Cannabidiol), a compound found in the Cannabis plant. Unlike its close relative, THC (Tetrahydrocannabinol). CBD...
You Belong Here After running two separate businesses for over 10 years, Nic Roc and Stacy Keck’s worlds aligned and they quickly realized that instead of sharing an office space, both had dreams for so much more. As a creative sector entrepreneur, it can get lonely working...
Mexicali Street Tacos A Tradition of Deliciousness In the 1970s, the Sotelo family and some family friends opened the first La Luz de Mundo Church in San Diego. In just one year, they donated paychecks and sold homemade bread and tamales all over town to raise the...
Inspire, Innovate, Dream The El Cajon Boulevard BIA in partnership with the City Heights Community Development Corp. (CDC) and other local non-profits will hosts its first-ever City Heights Business Expo on Saturday, June 29 to highlight small businesses and micro-enterprises that have received technical and financial...
World Foods Supermarket From Survival to Success - A Story of Perseverance Nearly every Vietnamese business owner on The Boulevard has a story of how they escaped Vietnam. The Vien Dong family, a well established grocer in City Heights, who is celebrating their 35th anniversary, escaped in...
Shrimp Heads Cajun Crab Boil with a Vietnamese Twist Shirley began working at the Boiling Crab when she was in college and access to Cajun seafood was just beginning to spread west of the Mississippi. Thanks to the settlement of the Vietnamese post Vietnam War along the...