The El Cajon Boulevard Business Improvement Association was incorporated in 1988 for purposes of administering the Boulevard Central Business Improvement District. It assumed oversight of the Boulevard Gateway District in 1997. The principal mission of the Association is to improve physical and economic conditions along the 60 blocks of the Boulevard between Park Boulevard and 54th Street.

Traversing the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights, the Boulevard has experienced 20 years of progress beginning with the installation of the Boulevard sign in 1989. Since that time utility wires have been undergrounded, ornamental streetlights installed, the medians landscaped, and street trees planted.

The 900 member businesses reflect the diversity of the population, and provide a wide range of goods and services. 90 restaurants of a multitude of ethnicities provide a variety of dining experiences. 80 auto-related businesses, 70 business service establishments and 60 medical facilities along with a variety of home furnishing and apparel stores serve the adjacent resident population and attract destination shoppers as well.

Most recently the Boulevard has experienced the beginning of mixed-use infill development. Several hundred housing units have been constructed and hundreds more are planned,