The Fair@44 is a community-activated lot located in City Heights at 4350 El Cajon Boulevard. It houses Dojo Café and an International Marketplace of start-up entrepreneurs from the Mid-City’s neighborhoods and our immigrant and refugee communities. The Boulevard BIA works with the IRC to give new small business owners a place to sell their products and interact with the community and new customers. Most of these businesses are women-, minority-owned businesses from immigrant communities.

Dojo Café Hours: Tuesday through Sunday (8am to 4pm)

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BACKGROUND

Thanks to a short-term lease agreement with Price Philanthropies on their vacant lot located on El Cajon Boulevard, between Fairmount Ave at 44th Street, The Fair @ 44 International Market was launched.

Project Goals

– Create a business incubator for local micro-entrepreneurs that are looking to expand their food or craft business and grow their customer base.

– Serve as a flexible and adaptable outdoor space for community events.

Partners

Fair@44 is a not-for-profit project of the City Heights Economic Development Collaborative. The collaborative includes the City Heights CDC, El Cajon Boulevard Business Improvement Association, the City Heights Business Association, the Karen Organization of San Diego, the International Rescue Committee, Media Arts Center of San Diego and Horn of Africa. Wellness activity Sponsored by the Copley-Price Family YMCA.

Follow 

Facebook: Fairat44

Instagram: Fairat44

Press 

KPBS – City Heights international market, event space reopens on El Cajon Boulevard

KPBS – Outdoor International Food Market Coming To City Heights

KPBS- Reporting Live from Fair at 44

SanDiegoVille – Weekly International Open Air Market Coming To City Heights 

San Diego Reader- Down on the urban farm in City Heights

Edible San Diego: Fair@44 Has Big Plans for Community, Micro-Vendors

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The lot before activation.