The district encompasses 60 blocks along El Cajon Boulevard from Park Boulevard to Dayton Street, traversing the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights.

The El Cajon Boulevard Business Improvement Association is an association of local businesses committed to improving the physical and economic conditions along the El Cajon Boulevard corridor and its surrounding neighborhoods in Mid-City San Diego.

1. To understand and advocate for the small business needs of the membership
2. To ensure the Boulevard’s future as a safe and pleasant place to live, work, and do business
3. To continue bringing public improvement activity onto and adjacent to the Boulevard
4. To promote reasonable infill development along the Boulevard including a business mix complementary to its neighborhood and regional consumer base.

The Boulevard BIA has an active Board of Directors (elected annually), two part-time paid staff members and a number of volunteers.

The current Board of Directors are:

• John O’Connor, President – Property Owner – john@theboulevard.org
• Jacquelyn R. O’Connor, President Emeritus – Associate Member
• Polly Gillette, Vice President – Associate Member
• Cuong Nguyen, Vice President – Property Owner
• Julian Villegas, Treasurer – Copley-Price YMCA
• Edward Haidar – Mama’s Bakery
• Julie Tran- Goodbody Mortuary
• Christine Perez- Cafe Madeleine
• Luke Nguyen- Rosano Partners

The members of the Board serve as the eyes and ears of the business district. They attend many of the committee meetings, such as Promotions, Design and Economic Development.

Staff

Executive Director- Tootie Thomas- director@theboulevard.org

Mobility and Promotions – info@theboulevard.org

Community Development and Mid-City Community Parking District– Steve – steve@theboulevard.org

Administration – Alexandra- admin@theboulevard.org

Access to Capital – Sergio- blvdresource@theboulevard.org