Formed in 1988, The El Cajon Boulevard Business Improvement Association is one of the 17 Business Improvement Districts (BIDs) of San Diego. The Boulevard membership includes over 1,000 small businesses.

The Design Committee meets monthly on the 2nd Wednesday to discuss issues relating to The Mid City Landscape Maintenance District.

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Economic Development

The El Cajon Boulevard Business Improvement Association is committed to strengthening and expanding the District’s existing economic base.

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The Mid-City Community Parking District works to increase parking,  advance alternative transportation options and create safe streets.

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Showcases and communicates positive activity on The Boulevard by promoting small business, hosting events, public art and placemaking.

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The District

The district encompasses 60 blocks along El Cajon Boulevard from Park Boulevard to Dayton Street, traversing the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights.


The El Cajon Boulevard Business Improvement Association is an association of local businesses committed to improving the physical and economic conditions along the El Cajon Boulevard corridor and its surrounding neighborhoods in Mid-City San Diego.

  1. To understand and advocate for the small business needs of the membership
  2. To ensure the Boulevard’s future as a safe and pleasant place to live, work, and do business
  3. To continue bringing public improvement activity onto and adjacent to the Boulevard
  4. To promote reasonable infill development along the Boulevard including a business mix complementary to its neighborhood and regional consumer base.
Organization Documents

The Boulevard BIA has an active Board of Directors (elected annually), two part-time paid staff members and a number of volunteers.

The current Board of Directors are:

  • John O’Connor, President – Property Owner –
  • Jacquelyn R. O’Connor, President Emeritus – Associate Member
  • Polly Gillette, Vice President – Associate Member
  • Cuong Nguyen, Vice President – Property Owner
  • Julian Villegas, Treasurer – Copley-Price YMCA
  • Edward Haidar – Mama’s Bakery
  • Julie Tran- Goodbody Mortuary
  • Christine Perez- Cafe Madeleine
  • Luke Nguyen- Rosano Partners

The members of the Board serve as the eyes and ears of the business district. They attend many of the committee meetings, such as Promotions, Design and Economic Development.



Executive Director- Tootie Thomas-

Mobility and Promotions –

Community Development and Mid-City Community Parking District– Steve –

Administration – Alexandra-

Access to Capital – Sergio-