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FAIR@44 International Market is Back!

FAIR@44 International Market is Back!

The Fair@44 is a community-activated lot located in City Heights at 4350 El Cajon Boulevard. It houses Dojo Café and an International Marketplace of start-up entrepreneurs from the Mid-City’s neighborhoods and our immigrant and refugee communities. The Boulevard BIA works with the IRC to give new small business owners a place to sell their products and interact with the community and new customers. Most of these businesses are women-, minority-owned businesses from immigrant communities.

April 20th / Earth Day! was the grand re-opening of Fair@44 and the launch of the SBA Community Navigator Pilot Program!

Grand re-opening of the Fair@44, the IRC launched the SBA Community Navigator Pilot Program (CNPP). Support small businesses and world culture at their weekly market.

The International Rescue Committee’s (IRC) CNPP is designed to help diverse small business owners access the programs and supports they need to rebuild and grow thriving businesses as part of America’s economic recovery.

Earth Day at the FAIRAT44 is working with a local arborist non-profit to teach community members proper tree planting techniques, offering certification and a free tree from City Farmers Nursery and The Boulevard BIA.

Become a steward of our tree deficient Mid- City community and together we will beautify our homes, produce more shade, grow delicious fruit, and create more walkable streets.

Workshop times to choose from opening day Wednesday 4/20 at 5:30- 7PM or 4/23 Saturday 4- 5:30 PM EventBrite registration


Thanks to a short-term lease agreement with Price Philanthropies on their vacant lot located on El Cajon Boulevard, between Fairmount Ave at 44th Street, The Fair @ 44 International Market was launched.

Project Goals

– Create a business incubator for local micro-entrepreneurs that are looking to expand their food or craft business and grow their customer base.

– Serve as a flexible and adaptable outdoor space for community events.


Fair@44 is a not-for-profit project of the City Heights Economic Development Collaborative. The collaborative includes the City Heights CDC, El Cajon Boulevard Business Improvement Association, the City Heights Business Association, the Karen Organization of San Diego, the International Rescue Committee, Media Arts Center of San Diego and Horn of Africa. Wellness activity Sponsored by the Copley-Price Family YMCA.


Facebook: Fairat44

Instagram: Fairat44


KPBS – City Heights international market, event space reopens on El Cajon Boulevard

KPBS – Outdoor International Food Market Coming To City Heights

KPBS- Reporting Live from Fair at 44

SanDiegoVille – Weekly International Open Air Market Coming To City Heights 

San Diego Reader- Down on the urban farm in City Heights

Edible San Diego: Fair@44 Has Big Plans for Community, Micro-Vendors


The lot before activation.